Guest Post: Why Authors Need to Have a Platform
What is an author platform? An author platform is a launch site from where all your book marketing takes place. A platform encompasses everything from a website, social media channels to readership. A platform is the number of people you can broadcast your message to. It’s a direct link to your readers.
A publisher won’t gamble on a new author who doesn’t already have a platform and an audience ready and waiting. If you already have an established platform and a readership, they are much more likely to take an interest in you.
A platform is the amount of influence you have over your readership, the level of visibility and authority you have in your particular genre, and your connection to your readers.
In my opinion, every author needs a platform, whether they are writing sword-fighting fantasy, historical romance, children’s books or business guides. Every platform is different for each author, depending on their genre. New authors need to have a strategy to launch their book and create hype for it. Without any kind of strategy, it will make it harder for you to sell books or gain any real readers and long-time fans.
About the Book
Title: Building Your Author Platform
Author: Tiffany Shand
Becoming an author in today’s world has never been easier with the self-publishing revolution. But how does an author stand out in a crowded market?
Setting up and building your author platform before you even publish your first book is the best way for building a solid platform that will last and help you grow your tribe of fans. This book contains all the fundamentals from creating your author website, to choosing your route of publishing and much more!
Tiffany Shand started writing short stories when she was a child. After doing a creative writing course in her teens, she discovered her love of nonfiction writing and is now a freelance writer and professional editor.
She writes both non-fiction and fiction, and is the author of the urban fantasy Excalibar Investigations Series. When she’s not writing, you’ll usually find her reading.
Tiffany lives in Essex with her family, two very spoiled cats and a hamster.