Author: Loren Mayshark
The wine business is one of the world’s most fascinating industries and China is considered the rising star. A hidden secret, the Chinese wine industry continues to grow at an amazing pace and is projected to soon enter the top five producing nations, supplanting long established countries such as Australia. Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China takes you through the growing Chinese wine scene.
Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it journeys back to the past to see where it all began.
There are more than seven hundred wineries in China today. Although it’s bit of an oversimplification, the vast majority of the wineries fit into one of two categories: the larger established producers who churn out mostly plonk to meet the growing demand for inexpensive wine and the newer wineries that try to cater to the tastes of the wealthy Chinese with money to spend on luxury goods like fine wine. In the words of wine guru Karen MacNeil, author of The Wine Bible, “The cheap wines from the very large producers have mostly verged on dismal.” However, this should not be considered a blanket statement regarding every wine from large producers. Also, she has positive reflections regarding the level of wine produced by “cutting-edge wineries” which she finds “far better.” How good are they? MacNeil asserts: “Some of these wines are so good they could easily pass for a California or Bordeaux wine in a blind tasting.”
I would not consider myself a wine connoisseur, but I’m definitely a wine enthusiast. However, while I have some knowledge of the wine industry in France, I know next to nothing about the Chinese wine industry. Well, I knew next to nothing – after reading this book, I can certainly say I know more than I ever thought I would about the wine industry in China!
The Chinese wine industry has a rich history, and a lot of wine-related traditions. While there’s a lot of information, it certainly isn’t presented in a dry, dull fashion, on the contrary, the little tidbits of information are fun and entertaining, and the book is a fast read with a ton of interesting content.